Over many years and decades industry “experts” have made predictions and judgments that, years later, seem short-sighted and in fact humorous in some circumstances.
Fast forward to 2015, the clients who partner with Wilpak have a long term view, and that’s why we love what we do. Take a look, and see if there might be something you are missing.
We’ve picked some of our favourite “fails” and compiled them here (Part 4 of 4).
“I think there is a world market for maybe five computers,” – Thomas Watson, chairman of IBM, 1943…Are you underestimating the importance of temperature monitoring and regulation for your products?
“Reagan doesn’t have that presidential look.”- United Artists executive after rejecting Reagan as lead in the 1964 film The Best Man… Just because the packaging looks unassuming, it doesn’t mean it’s not the real deal.
“We don’t like their sound, and guitar music is on the way out.” – Decca Recording Company on declining to sign the Beatles, 1962…Don’t let being out of the loop cost your business, especially when it comes to new developments in cold chain logistics.
“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will” – Albert Einstein, 1932…Nothing is unbreakable, especially when it comes to cold chains.
“It’ll be gone by June,” Variety Magazine on Rock n Roll, 1955 – Think Insul® technology is just a fad? Think again.