Over many years and decades industry “experts” have made predictions and judgments that, years later, seem short-sighted and in fact humorous in some circumstances.
Fast forward to 2015, the clients who partner with Wilpak have a long term view, and that’s why we love what we do. Take a look, and see if there might be something you are missing.
We’ve picked some of our favourite “fails” and compiled them here (Part 1 of 4).
“The world potential for copying machines is 5000 at most.”
– IBM, to the eventual founders of Xerox, saying the photocopier had no market large enough to justify production, 1959…What potential could your business be missing out on if you cut corners with your packaging?
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” – Western Union internal memo, 1876…Is an inability to see the potential of new packaging technologies limiting your business growth?
“There will never be a bigger plane built.” – A Boeing engineer, after the first flight of the 247, a twin engine plane that holds ten people…Many people also believe that there will never be a cost effective, environmentally friendly and reliable solution to transporting temperature sensitive goods.
“I must confess that my imagination refuses to see any sort of submarine doing anything but suffocating its crew and floundering at sea.” – HG Wells, British novelist, 1901…Don’t be limited by your imagination – open up to the potential of insulated packaging.